The government is making rampant use of embedded marketing, which includes advertorials, to promote the administration of President Ma Ying-jeou (馬英九). This is the main reason that veteran China Times reporter Huang Je-bing (黃哲斌) resigned in protest on Dec. 12, comparing the practice with propaganda by the Chinese Communist Party. Seasoned journalists and professors of communications have come out in droves against the practice, with more than 100 signing a petition calling on the government to stop the practice.
Some may ask what all the hubbub is about. Don’t all governments seek to promote themselves? That’s just a feature of party politics, right?




