Since Russia invaded Ukraine, Kyiv has controlled the narrative with a hybrid approach of news, public opinion, psychological and cognitive elements, and disinformation. Information warfare has displaced traditional political warfare and gained new strategic importance.
Ukrainian President Volodymyr Zelenskiy has been broadcasting live daily, as well as at significant times during the conflict, to show his country and the world his resolve to fight to the end and to castigate Russia for launching an unjust, unprovoked war.
During particularly tense episodes, he has given impassioned speeches, telling Ukrainians to stay alive so that they can once again sit down to eat together.
