Throughout history, it is common for leaders to pick up names and nicknames that speak to various qualities they possess. Most everyone can remember the stories of Richard the Lion-hearted of England as well as Erik the Red of Viking lore. Lesser known may be Charles the Bold of Burgundy who happened to be the son of Philip the Good (now that is a tough name to have to live up to). The lists go on and on and that inevitably leads to the question of how Taiwan's Ma Ying-jeou has gained the name, Ma the Incompetent.