In countries with a presidential system, it is common for the president to appear on television to deliver speeches and explain policies. The ways in which these appearances are conducted differ according to the needs of the time.
Sometimes, these are one-way exchanges of information in which the president gives a single speech that is broadcast on the various TV stations.
Sometimes, the president will be interviewed, responding to misunderstandings and doubts the public may have by answering questions. This is when it is key for the media to show professionalism. For viewers of these TV appearances, media professionalism is as important as the president’s sincereity in his answers.




