An Instagrammer by the name “Dai James” ostentatiously posted videos of himself opening products in a supermarket and eating or drinking some of the contents before returning the containers to the shelf, apparently presuming he would not get caught.
Warped values spread by so-called Internet celebrities such as “Dai James” have lately been widely replicated in the group behavior of teenagers and college students. This kind of fan culture has gradually expanded its social influence everywhere from real communities to commercial marketing to political propaganda.