In session two of the conference, Jeffrey Cole Ph.D. Director of the Center for the Digital Future at USC addressed new trends in media technology advances and their relevance for Public Diplomacy (PD). He pointed out how the environment and the ways you reach people are constantly changing. He contrasted how people in previous decades would suffer withdrawal if there was a newspaper strike; today's people would suffer more if the internet of mobile phone use was disconnected. TV was introduced mainstream in the home in 1948 - though this author can remember watching Notre Dame vs. Army on TV in a Chicago tavern in 1947. (Of course I had accompanied my father there, I may be old but not that old). TV had a way of bringing people together (but actually radio did that previously with the difference that while listening to programs on the radio in a family circle, one could be doing other things as well - whereas with TV, one had to focus on the screen).