The Ministry of Economic Affairs has invited Non-Partisan Solidarity Union Legislator Yen Ching-piao (顏清標) to be its latest spokesman for the economic cooperation framework agreement (ECFA) that the government is eager to sign with Beijing.
Arguing that Yen is someone who “uses ordinary language to communicate with ordinary people,” Minister of Economic Affairs Shih Yen-shiang (施顏祥) said Yen was suitable for the task as the ministry had been criticized in the past for using “complicated” language to promote the planned pact. Premier Wu Den-yih (吳敦義) also lauded Yen as “having a local air (本土味),” suggesting TV appearances and other settings designed to promote the pact will speak volumes and have traction with the government’s target audience.