Even though Dubai now claims the world's tallest operative building, Taipei 101 (having held that boast for 5 years) still stands proud and tall over the city of Taipei. Proud and tall, that is, except for one item, the unfortunate glowing lights spelling out "Taiwan Up" on its façade. Taiwan Up,
who came up with that embarrassing inept slogan?
All sorts of connotations come to mind. Reverse it and you have the insulting "Up Taiwan" or the sexual connotation in, "Can't you get it up." Then there is someone talking to their dog, "Up boy, up!" or Superman saying "Up, up and away." All are part of the language, but "Taiwan Up" is not.