The opening of the International Federation of Football (FIFA) 2010 World Cup finals began in South Africa this week has excited football (soccer) fans across the globe and also provides an opportunity for reflections on the nature of "national identity" in today's globalized society.
Until the 2002 FIFA World Cup held jointly in Japan and South Korea, the quadrennial contest for the global football championship had almost entirely been the preserve of Europe and Latin America, but is now being hosted for the first time by an African nation.