Can people from Taiwan call themselves Taiwanese? The answer appears to be no, judging by the flood of criticism leveled by President Ma Ying-jeou’s (馬英九) re-election campaign and pan-blue groups at Democratic Progressive Party (DPP) Chairperson and presidential candidate Tsai Ing-wen (蔡英文) after she recently unveiled the televised campaign slogan: “I am Taiwanese.”
In an immediate response to Tsai’s slogan, Ma campaign office spokesman Yin Wei (殷偉) accused Tsai of resorting to “Taiwanese rhetoric,” an electioneering tactic he said was no different from tactics used by former president Chen Shui-bian (陳水扁). Afterward, pro-Chinese Nationalist Party (KMT) media published a slew of articles accusing Tsai’s campaign of “giving people the creeps” and “appealing to people’s shallow sentiments, while depriving them of reason and thought.”