The battle for public opinion begins long before any shot is fired. Governments worldwide are well aware of this, and none more so than authoritarian regimes like China and Russia, who dwell in fear of a discontent populace. Having perfected their propaganda techniques internally, global ambitions have led them to launch influence campaigns against their rivals.
For those far away, the attempts seem laughable. US voters are likely familiar with stilted English and awkward memes vaulted their way by Russia in the past few election cycles, concerning in their number but easily spotted.