Between the known and the unknown, falls the shadow. Between the surface and reality falls the guess. Between what can be controlled and what cannot, falls the wish. Between the shadow, the guess, and the wish, comes the consultant, a shadowy seller of guesses striving to say truisms that the wishers want to hear. Thomas Friedman, "The World is Flat" (2005) and the World is "Hot, Flat, and Crowded" (2008), recently graced the shores of Taiwan, and demonstrated this process. Unfortunately the more one listens to him, the more one wonders how he ever became a three-time Pulitzer Prize winner. Or better yet, what judgment standards does the Pulitzer Prize Board have? In the 14 Journalistic categories awarded only to paid entrants, does cleverness trump content? Does style trump substance?